Tanya Vucetic, founder and CEO of Blockforms, shares her career journey and insights on building a successful tech business. She discusses the importance of identifying core values and finding work-life balance. Tanya also highlights the challenges faced by women in the tech industry and the need for more representation. She emphasizes the value of mentorship and the importance of taking risks and overcoming imposter syndrome. Tanya’s story serves as an inspiration for aspiring entrepreneurs and women in tech. In this conversation, Tanya Vucetic shares her insights on mentorship, learning opportunities, and the importance of not defining oneself solely by their job or career.

When Tanya took the leap from financial analyst to the forefront of tech entrepreneurship, little did she know that her journey would be a blueprint for innovation in form automation. Accompany us on a riveting exploration of Tanya’s voyage from the world of finance to the inception of Blockforms, a venture that showcases her genius in simplifying the once arduous task of form-filling across various sectors. Her story is infused with insights on how the relentless march of time management has become indispensable in today’s work dynamic, and her foray into tech was inspired by the allure of flexibility and the burgeoning field of data science back in 2018.

The landscape of technology is ever-changing, and so are the soft skills necessary to navigate it—This episode peels back the layers of scaling a software business, highlighting the agility required to evolve with customer needs while balancing the technical advancements and investment it demands. As we unpack the significance of diversity in tech and the underrepresentation of women in the field, our discussion illuminates the often overlooked yet crucial skills of communication and active listening—skills that fuel innovation and leadership


Identify your core values and prioritize work-life balance.

Embrace challenges and overcome imposter syndrome.

Seek mentorship and surround yourself with supportive networks.

Take calculated risks and believe in your ideas. Mentorship is crucial for personal and professional growth. Seek out mentors who can provide guidance and expertise in areas where you lack skills.

Put yourself in environments where you can learn and grow. Be open to new experiences and actively listen to those around you.

Have aspirations for the future and be adaptable to change. Don’t be afraid to pursue new paths and explore different career opportunities.

Remember that your job does not define your identity. Focus on what truly matters to you and create a life that aligns with your values.


00:00 Introduction and Early Career Journey

04:12 Identifying Core Values and Career Shift

07:28 Co-founding Blockforms

10:19 The Challenges of Building a Business

17:24 Exciting Trends in the Tech Space

22:21 Evolution of Leadership Skills

29:06 Work-Life Balance and Self-Care

33:05 Empowering Women in Tech

39:16 Overcoming Challenges and Imposter Syndrome

44:29 Fundraising and Scaling

46:00 The Importance of Self-Awareness and Taking Risks

47:17 Advice for Entrepreneurs and the Value of Mentorship

48:18 The Importance of Mentorship

51:23 Humble Beginnings and Learning Opportunities

52:03 Aspirations for the Future

52:32 Trailblazer Takeaway Tips

54:33 Your Job is Not Your Identity

Find Tanya :

Instagram  Tanyavuk


Listen : to the audio version Apple Spotify .Amazon Music Google Podcasts

Watch and subscribe to my YouTube Channel

Follow Instagram :